In a digital world, it’s easy to overlook the value of traditional print marketing materials. However, a business should consider all the ways that commercial printing can enhance their marketing efforts. From brochures and flyers to product packaging and promotional items, commercial printing helps create marketing collateral that elevates the brand and fosters customer engagement.
Despite the rise in ecommerce, direct mail marketing remains popular. In fact, it’s estimated that about 80% of consumers act on direct mail, which is higher than the 45% of those who respond to email marketing campaigns. This is because consumers are more receptive to the personalized and direct approach of printed marketing materials, such as postcards and catalogs, compared to emails.
High-quality commercial printing provides sharp and professional prints that elevate marketing materials, ensuring that the brand image and message stays consistent throughout all of the collateral. In addition, many commercial printers offer specialty finishes that can add texture and visual impact to the finished product. This can help to make your collateral more memorable and stand out in a crowded marketplace.
When you work with a commercial printer, you can rely on their expertise to provide quick turn-around times on projects. This is particularly helpful if you have tight deadlines or need to meet specific campaign requirements. Whether you’re a small or independent business, this kind of time savings can be invaluable. It gives you or your employees more opportunity to spend time on other important tasks that are crucial to the success of the organization.
Commercial printing also offers a cost-effective alternative to digital advertising. Some companies may feel overwhelmed by the volume of unsolicited marketing messages that flood their inboxes. As a result, they’re less receptive to digital marketing content. In contrast, consumers are more receptive to printed marketing content because they’re often targeted at their specific interests and preferences.
In addition to enhancing the look of your marketing materials, commercial printing can help you track and measure the effectiveness of your marketing efforts. By tracking the performance of your printed marketing materials using a multi-touch attribution model, you can determine how effective each piece is in driving customers and clients to your website or sales channels. You can then use this information to optimize your future marketing strategies.
Ultimately, the goal of any marketing strategy is to drive revenue and growth for the business. While many businesses are cutting back on their marketing budgets, it’s important to consider how the investment in high-quality, customized commercial printing can help boost your return on investment. By collaborating with a reputable commercial printing company in San Francisco, you can be sure that your marketing materials will look and feel just the way you envisioned them—and generate more ROI than a digital-only campaign. For more information about leveraging the power of commercial printing to boost your business, contact a reputable print shop in your area today today.